We are Hiring: Marketing Manager

About us

James Hare is a well-established (1865), family-run company based in Leeds city centre and is Britain’s leading silk specialist. It is still owned and run by the Hare family, producing luxury textiles for the demanding world of fashion and interiors. Firm favourites with leading designers and decorators, James Hare luxurious fabrics are famous worldwide.

MARKETING manager

Full time

Leeds City Centre

Department: Marketing

Reports to: Managing Director

Role Overview:

As Marketing Manager, you will play a pivotal role in shaping and delivering the company’s marketing strategy, with full responsibility for the function. You will lead the development and execution of a modern, digitally driven approach that strengthens brand positioning and delivers measurable commercial growth.

This is a particularly significant time for the business, with a new website in development and a planned rebrand—both of which will sit under your leadership. You will have the opportunity to define and implement these initiatives, ensuring they are executed to a high standard and aligned with the company’s long-term strategic objectives.

This role combines strong creative direction with a clear focus on digital performance. You will take ownership of the full marketing function, with particular emphasis on website development and optimisation, email marketing, SEO, analytics, outreach, AI-enabled tools, and paid media. You will ensure that all marketing activity is both visually compelling and data-led, delivering consistent brand storytelling while maximising return on investment.

The company is currently building a new website and this will be an integral part of the role initially.

Key Responsibilities:

Creative Direction and Strategy

• Develop creative ideas and concepts that align with the brand’s objectives.
• Collaborate with marketing teams to devise strategic marketing initiatives.

Marketing Strategy & Digital Leadership

• Develop and implement an integrated marketing strategy with a strong digital-first approach.
• Drive growth through data-led decision-making, focusing on customer acquisition, engagement, and retention.
• Identify and implement opportunities across SEO, paid media, email, and digital outreach.
• Introduce and embed the use of AI tools to improve marketing efficiency, targeting, and content creation.

Website & Digital Leadership

• The company is currently building a new website and this will be an integral part of the role.
• Own and continuously optimise the company website to improve user experience, conversion rates, and search visibility.
• Work with external agencies and internal teams to enhance website functionality, content, and performance.
• Monitor and report on key digital KPIs including traffic, conversion, and customer behaviour.

• Keep the company website up-to-date with fresh content, new products, images, and copy to ensure a dynamic user experience.

Social Media

• Oversee social media strategy to drive engagement across all platforms.
• Analyse social media performance and adjust strategies to maximize reach and engagement.

Email Campaigns

• Oversee the planning, execution and reporting on the performance of email campaigns to continually improve outreach and effectiveness.

Brand Consistency

• Lead the rebrand, introducing the new branding across all touchpoints.
• Oversee the creation of all marketing materials, ensuring consistency with brand identity across digital and print mediums.
• Approve all creative outputs, refine visual branding guidelines, and ensure compliance across departments.

Brand Management

• Ensure all creative outputs adhere to brand guidelines and effectively communicate the desired message.
• Continuously evolve the brand’s visual and verbal identity to maintain relevance and impact.

Public Relations

• Oversee the activities of external PR agency to ensure effective brand communication.
• Develop press releases.

Innovation and Trends

• Stay abreast of the latest trends in design and marketing to integrate fresh and innovative ideas into campaigns.
• Experiment with new creative techniques and digital tools to enhance marketing efforts.​

Marketing Meetings

• Participate in monthly discussions with the Managing Director and marketing team to review progress and refine strategies.

Skills & Experience:

Essential

• Possess proven marketing experience with a lifestyle brand, preferably in the interior trade, fashion or textile industry.
• Higher level education in Marketing, Communications, Design, or a related field.
• Proven experience in a creative marketing role.
• Comprehensive understanding of the opportunities of Ai is highly desirable.
• Strong understanding of SEO, website management, email marketing, analytics and paid media.
• Experience using digital marketing tools eg Google Analytics, email platforms, ad platforms.
• Strong understanding of brand development and multichannel marketing concepts.
• Excellent communication, interpersonal, and leadership skills.
• Excellent project management skills with the ability to multitask and meet deadlines.
• Proficiency in marketing software and analytics tools.
• Creative thinker with strong communication and interpersonal skills.
• Results-driven mindset and a passion for achieving marketing goals.

Working Conditions:

• This role typically operates in an office environment but may require travel within the UK.
• Flexible working hours may be necessary to accommodate photoshoots, travel or stand and showroom set ups.

Personal Attributes

• Self-motivated and results-focused
• Comfortable spending the majority of the day on proactive sales calls
• Confident, resilient, and persistent
• Strong relationship builder
• Commercially aware and opportunity-led

Conclusion: 

The Marketing Manager is a key driver of the company's marketing efforts, with a strong focus on increasing sales and promoting brand growth. This role requires a strategic thinker, a creative marketer, and a strong leader who can deliver results in a fast-paced environment.

Benefits

• Holiday allowance of 33 days, including bank holidays (increases in line with service)
• Summer hours offered between 1st June and 31st August.
• City centre location within walking distance from shops, cinemas, and restaurants.
• Railway station within 5 minutes walking distance.
• Complimentary gym passes.
• Discount at local coffee shop.
• Staff product discount.

Schedule:

• Monday to Friday
• Work Location: In person

How to apply:

• Please submit your CV and a brief cover letter outlining your relevant experience to careers@james-hare.com